Girders, fizz and bag loads of nationalism.
A G Barr- the makers of Scotland’s ‘other’ national drink Irn Bru, announced today a new addition to the range - ‘Fiery Irn Bru’.
The new limited edition drink will be available for 10 weeks only from the 26th of september and will be available in the 330ml cans and larger bottles.
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| Fiery Irn Bru |
Little is known about the new product. However, we do know that it’s going to be packed with chilli and ginger.
The company, founded in 1875 by Robert Barr in the Scottish town of Falkirk, has grown to become one of the most popular drink distributors in the United Kingdom, producing 19 brands.
Up until very recently, Irn Bru has been the best selling fizzy drink in Scotland outselling rivals such as Coca-Cola. The two now sell around equal numbers.
But it’s not just the Scots who love a sip of ‘girders’. As of 2010 Irn Bru was revealed as the 3rd most popular drink in the United Kingdom with Pepsi & Coca-cola beating it.
International demand means the drink is now produced in 19 countries, as far away as Pakistan and Australia.
Fiery Irn Bru is already being seen as a direct competitor to the new Levi Roots 'Reggae Reggae' Caribbean drinks range.
But with a sound campaign team behind the Irn Bru brand- It's sure to be a success.
Fiery Irn Bru Launch.
Graeme Aitken
@GraemeAitken
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